• Luxviva
    Flash Tone

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    Luxviva
    Flash Tone

    Luxviva Flash Tone is the new Medavita conditioning direct hair colour, formulated with the latest generation of pigments: ideal for creating brand new, bright and kaleidoscopic looks, while respecting the natural structure of the hair, making it shiny and richly highlighted.
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  • Luxviva.
    My natural color

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    Luxviva.
    My natural color

    Luxviva is the innovative permanent colouring cream that ensures the intensity of natural hair colour, thanks to a total white hair coverage combined with exclusive nourishing and protective natural active ingredients, whose cosmetic action gives the hair shine and silkiness never seen before.
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  • Wonderplex.
    Forever Blonde

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    Wonderplex.
    Forever Blonde

    A revolutionary method for protecting and fortifying the hair fibre while applying particularly aggressive technical chemicals.
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  • Choice
    color

    choice *

    Choice
    color

    Choice color. Colore demi permanente delicato in crema. Con olio di semi di Mirtillo e Olio di Cumino nero Ammonia Free e PPD Free.
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  • Choice color
    non color

    choice *

    Choice color
    non color

    Choice color non color. Illuminating gel color with acid pH. With Bilberry seed oil and Ammonia Free.
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  • Choice
    mask

    choice *

    Choice
    mask

    Choice mask. Color enhancing hourishing hair mask. Makes hair brilliant, conditioned, nourished, intensifies cosmetic colour. Enhances natural or cosmetic colour. Tones up highlights. Tones up white/salt and pepper hair.
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  • Him
    Male Color

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    Him
    Male Color

    Him: man color for natural white hair coverage.
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  • Decolorante

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    Decolorante

    Medavita bleaching oxides range provides an exceptional highlighting power. The protective action is powered by the presence of Chamomile and Ireland red moss alga, with extraordinary soothing and conditioning properties.
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  • Curladdict
    perming system

    curly hair *

    Curladdict
    perming system

    This unique system combines long-lasting defined curls with unbeatable support and weightless, bouncy movement without needing a heat source.
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