
Luxviva
luxviva *
Flash ToneLuxviva
Flash ToneLuxviva Flash Tone is the new Medavita conditioning direct hair colour, formulated with the latest generation of pigments: ideal for creating brand new, bright and kaleidoscopic looks, while respecting the natural structure of the hair, making it shiny and richly highlighted.DISCOVER ALL PRODUCTSLuxviva.
luxviva *
My natural colorLuxviva.
My natural colorLuxviva is the innovative permanent colouring cream that ensures the intensity of natural hair colour, thanks to a total white hair coverage combined with exclusive nourishing and protective natural active ingredients, whose cosmetic action gives the hair shine and silkiness never seen before.DISCOVER ALL PRODUCTSWonderplex.
luxviva *
Forever BlondeWonderplex.
Forever BlondeA revolutionary method for protecting and fortifying the hair fibre while applying particularly aggressive technical chemicals.DISCOVER ALL PRODUCTSChoice color
choice *Choice color
Choice color. Colore demi permanente delicato in crema. Con olio di semi di Mirtillo e Olio di Cumino nero Ammonia Free e PPD Free.DISCOVER ALL PRODUCTSChoice color
choice *
non colorChoice color
non colorChoice color non color. Illuminating gel color with acid pH. With Bilberry seed oil and Ammonia Free.DISCOVER ALL PRODUCTSChoice mask
choice *Choice mask
Choice mask. Color enhancing hourishing hair mask. Makes hair brilliant, conditioned, nourished, intensifies cosmetic colour. Enhances natural or cosmetic colour. Tones up highlights. Tones up white/salt and pepper hair.DISCOVER ALL PRODUCTSHim Male Color
man *Decolorante
luxviva *Decolorante
Medavita bleaching oxides range provides an exceptional highlighting power. The protective action is powered by the presence of Chamomile and Ireland red moss alga, with extraordinary soothing and conditioning properties.DISCOVER ALL PRODUCTSCurladdict perming system
curly hair *Curladdict perming system
This unique system combines long-lasting defined curls with unbeatable support and weightless, bouncy movement without needing a heat source.DISCOVER ALL PRODUCTS