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    The products in the new Medavita IDOL styling line are made from ancient ingredients with a long tradition of use for beautiful hair. 20 precious vegetable oils, obtained by cold-pressing seeds and fruit: a valuable resource for the health and beauty of the hair. Their principal ingredients are essential fatty acids, but they also contain fat-soluble vitamins such as vitamin E, vitamin A and vitamin D. As they are structurally compatible with our skin and hair, they reinforce the lipidic barrier, preventing dehydration and maintaining or restoring softness, suppleness, firmness, tone and moisturization.

    Be yourself.


    IDOL, is an exclusive new styling line combining advanced technical performance with extremely precious, rich vegetable oils for the health and wellness of the hair.



    a rich blend of Oils, Butters and Vitamin E.

    • 1 Abyssinian Oil

      It stimulates cell regeneration and improves tone and firmness. When used on hair, it nourishes and restructures deep down, penetrating the very heart of the fibre of dry or damaged hair. It also forms a lipidic layer which protects the shaft and instantly detangles hair.

    • 2 Açaí Oil

      It is rich in vitamin C, vitamin E, minerals, fibres, proteins and anthocyanins. Thanks to these substances, it has powerful antioxidant, hydrating, nourishing, regenerating and anti-ageing properties. It is used in hair care to treat dry, fragile, brittle and dull-looking hair

    • 3 Coconut Oil

      Coconut oil is nourishing, soothing and emollient, giving dry skin elasticity and tone. It also contains around 50% lauric acid, a saturated fatty acid which is converted into monoolein in the human body; this substance has powerful antiviral, antimicrobial, antifungal and antiseptic properties.

    • 4 Cupuaçu Butter

      It also contains a high percentage of flavonoids which are powerful antioxidants, helping the body stay young, fighting the action of free radicals and protecting the skin and all the body’s cells from ageing. It is a source of essential fatty acids which help keep the skin soft and give hair extra brilliance.

    • 5 Argan Oil

      Due to its antioxidant, hydrating, emollient and elasticising properties. It gives the skin and hair radiance, softness and protection, especially when they are weak, fragile and suffering from desquamation.

    • 6 Cashmere proteins

      Cashmere proteins are particularly effective in rebuilding hair structure and they are able to penetrate the outer layers of the epidermis, boosting the moisture level. They smooth the skin, restoring softness and glow, and leave hair feeling soft, silky, glossy and elastic.

    • 7 Karité Butter

      It has particularly powerful repairing, protective, nourishing, hydrating, elasticising, emollient, cell-proliferant and anti-inflammatory properties.

    • 8 Macadamia Oil

      Thanks to its emollient and regenerating properties, this oil restores hydration and softness to dry and irritated skin, and helps treat stretch marks, scars and skin irritations. It restores body to dry, dull-looking hair and has an excellent anti-frizz effect.

    • 9 Sunflower Seed Oil

      This oil fights free radicals, it protects against the sun and repairs damage caused by the sun. It helps regenerate epidermal cells and is emollient and hydrating.

    • 10 Moringa Oil

      It protects hair, giving it shine, volume and vitality. It prevents dehydration, so variations in humidity do not affect hair, and it protects against smog, UV rays and free radicals.

    • 11 Wheat protein

      Wheat proteins are particularly recommended for anyone with fine, fragile hair: they give tone, body, strength and volume to flat, lifeless and stressed hair fibres, leaving them smooth and glossy. When used on skin, they have a moisturising, softening and anti-ageing effect.

    • 12 Jojoba Oil

      It has many beneficial properties: it stimulates cell regeneration processes and is nourishing, balancing, hydrating, emollient and elasticising. It is an effective antioxidant, it retains moisture and protects the skin.

    • 13 Sweet almond Oil

      This oil has one of the highest percentages of unsaturated and polyunsaturated fats which give the plant its renowned eudermic properties. Thanks to its emollient, softening, nourishing and soothing effect, it is particularly recommended to treat very dry, frizzy or brittle hair.

    • 14 Murumuru Butter

      It is recommended for fragile, weak, dull-looking, ruined, dry and damaged hair as it leaves it deeply nourished, soft and hydrated and is non-greasy.

    • 15 Neem Oil

      It has a beneficial moisturising effect on dry skin. It contains vitamin E and essential fatty acids, so is recommended as an antioxidant and anti-ageing treatment. Also excellent when used on dry hair.

    • 16 Brazil nut Oil

      This oil can be used daily as part of any beauty routine and is perfect for both the skin and hair. In the past, Indian tribes in the Amazon used it specifically on their hair: in fact it
      nourishes and protects it, giving it softness and shine.

    • 17 Pequì Oil

      Ultra-rich in vitamin A, group B vitamins and vitamin C, it is well-known for its antioxidant
      and emollient qualities. It is exceptional for treating eczema, psoriasis and dry, more mature skin. It is also excellent for nourishing and softening dry hair.

    • 18 Rosa Mosqueta Oil

      This oil helps treat fragile, dry hair and prevent the formation of split ends. It boosts resistance to external agents, restoring strength and integrity to damaged hair. It also prevents and treats scalp desquamation.

    • 19 Sacha Indi Oil

      Rich in fatty acids (Omega 3, 6 and 9), proteins, vitamins E and A and linoleic acid, Sacha inchi oil is thought to be the best natural oil there is. An excellent natural antioxidant, it nourishes hair deep down, restructures, protects, reduces dehydration, strengthens and rebuilds its natural barrier.

    • 20 Tamanu Oil

      It helps regenerate the skin and fight cellular ageing, wrinkles and unsightly dark spots; it is also hydrating, soothing, emollient and protective.

    • 21 Saffron Oil

      Using saffron oil makes the skin more supple, while it strengths the roots of hair and gives it volume and shine.